Tag: apparatchik



In the past, I have pointed out that none of the Eurozone summits has ever produced any “action points”.

Action points should be very much more than vague statements of unspecific intent. Proper action points should contain elements such as amount or time.

In addition, there has been a noticeable increase in the use of  a very strange new language . It has been used by Eurozone leaders during their various pronouncements over the last (many) months.

The rhetoric adopted by current Eurozone Commissars is frighteningly similar to the Soviet-style nonsense spouted by dead-eyed Party apparatchiks of the 1960s. It is the empty “old-school”  Party-designed exhortatory language of the minor government Soviet official.

In common with the good old Berlin Wall days, these pre-written Euro-statements appear to promise much but actually, say nothing. They have a smell about them. It is the smell of long-demolished East German Trade Mission offices – a mixture of damp buff-coloured pocket folders, dusty Party rubber stamps, wax floor polish, wet mops and lever-filled fountain pens.

Until very recently, apparatchik-speak  was a dead language.

There is ONE significant word which appears to be “de rigeur” because it implies a level of forcefulness and “doing” which is designed to suggest imminent action.

So far, it has fooled most of the people – especially those who plunder the Stock Markets. They crave warm words.

The words are empty but they provide hope – just like the old  Soviet insistence on increased wheat production quotas –  last transmitted on Short Wave from Radio Moscow.

These are actual extracts from recent Eurozone communiqués and statements:

“Our action must be determined…”

“We must do more…”

“We must modernise our economies and strengthen our competitiveness … This is essential to create jobs and preserve our social models …”

“These efforts must be made in  close cooperation with the social partners.”

“The March European Council must pay due attention…”

“EU legislation… must be rapidly and fully implemented…”

“National supervisors and the EBA must ensure that bank recapitalisation does not lead to deleveraging…”

This strange almost admonitory style, detached from any real analysis of the problems has a quaint nostalgia, which those of us who are used to modern management or political idiom do find both unsettling and hollow.

…and the band plays on.

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